LABEL PRINTERS AND THE RETAIL INDUSTRY
The retail industry is very special for the economy. Some analysts argue that this industry accounts for almost half the total economy of the world. The fact is that many articles are bought everyday and consumed by people all around the world and these articles need to be manufactured, stored and transported by many companies. To orchestrate all this logistic processes companies use international standards to code their products in order to speak the same transaction language and facilitate commerce. This is where label printers come to scene. They provide the famous barcode labels needed in this industry. Without these labels, the industry could not operate due to the chaos that would otherwise arise. Imagine for example, that you go to the supermarket and try to pay for your products. With barcode labels in every product, cashiers can do the checkout process in an efficient way. If barcode labels weren’t there, checkout time would be increased in such a manner that it would be impossible to buy anything due to the amount of people waiting at the outlets. Most customers would run away frustrated. Fortunately for us, label printers do a great job here, providing the labels needed for this market to keep running smoothly. Technology used by label printers is the one known as thermal transfer. This technology can print labels that are the most durable available in the market today. The other technology used by label printers, called direct thermal, cannot be used in this market because they are not as durable as the former. The retail industry needs to use labels that last for several months, because sometimes you have products stored in warehouses a lot of time. As you can see, label printers provide a useful service to the retail industry and they will continue to do it for many more years.