When Devizes-based sandwich manufacturer Toft Foods expanded its Café Society range of sandwiches, it wanted labels printed to reflect the high quality of the product. IMPAC Europe company, Tinsley Robor Labels, fulfilled the brief by printing nine varieties of label for sandwich flavours as diverse as Olde English Breakfast, Fruits de Mer and Pollo alla Cacciatora.

This was the second print run carried out by Tinsley Robor Labels for Toft Foods, with four new designs added to the five existing sets of labels. A total of 170,000 sets of two labels were flexo printed in five colours onto silver vac metallic paper on an F200 flatbed press, clearly distinguishing for shelf space. Kevin Stone, materials controller for Toft Foods said of the project: ‘With positioning on retailers’ shelves being so competitive, visibility is extremely important. The packaging of these sandwiches clearly reflects their superior quality.’

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