ASIA GOES FOR QUALITY AND PERFORMANCE

Interest in the Asian label market continues to grow and most major international suppliers recognise the potential of this region in their long-term investment and marketing plans.

Certainly if Labelexpo Asia, held in Singapore from the 8-11 May is anything to go by, then the Pacific Rim label industry will have access to virtually all the latest materials and technology in the near future – if not today.

Now twice the size of the previous Labelexpo in Singapore, Labelexpo Asia ’96 presents everything needed to set up and run sophisticated label plants capable of matching the quality and performance of long-established western markets.

And with many of the world’s major pharmaceutical, cosmetics, fashion, etc, business targeting the Asian buyer and consumer – and many setting up manufacturing facilities in the region – the potential for label producers and industry suppliers looks set to grow rapidly. Undoubtedly a show worth visiting.