CHOOSING THE RIGHT MATERIALS FOR YOUR PRINTED LABELS
If you are looking for printed labels, you have a number of things to consider and plan. You will want to think about size, shape, colour, pattern, the information that appears on the labels and how you plan on applying the finished labels to your products. That’s not all, though. You can add choosing the right materials for your printed labels to that already-long “to do” list.
Many people who are new to the labelling field may do a double take upon hearing about having to choose between materials for printed labels. Labels, they may think, are a simple matter of paper with an adhesive on the back. That view of printed labels may have been true at one time, but it certainly does a poor job of explaining today’s labelling industry.
Labels are often paper on adhesive now, but the types of paper used can vary from incredibly light and thin to heavy duty card stock.
Printed labels are not limited to paper products, though. Labels are printed on cotton materials, on rubbers, on plastics and on other substances, as well. Labelling covers a lot of ground these days, ranging from plastic three-dimensional holographs to hard plastic Braille labels.
The choice of materials for your printed labels will be determined, primarily, by the conditions to which your products will be subjected. You can choose the composition of your labels based on the environmental conditions to which they will be subjected, as well.
If you aren’t sure what kind of labels your unique circumstances dictate, you may want to consult with an expert in printed labels. Professional printers and label experts can help you to be sure you are choosing the right materials for your printed labels.