Articles

FOOD LABELLING AND MARKETING


For foreign producers looking to introduce their new products in the global market, food labelling is a very important part of the process. Proper food labelling will make consumers of different languages and cultures to notice such goods. The idea is to include them in the daily shopping list. The adequate food labelling will help to increase the demand of a new exotic product in a new and receptive market. This makes food labelling paramount to the producer efforts for being noticed. Food labelling is the way to make something different and attractive enough for the public to pick it up and try it for the first time. But the work of food labelling doesn’t end there. It must be good enough to provide all the useful information useful desired by the potential buyer.

To make a good food labelling match consumer and legal needs, a proper and detailed market study is mandatory. Food labelling doesn’t work by producers’ desires only, but respond to what both forces expect from it. Food labelling should also be both well-made and informative. Food labelling, if possible, must go fused within the package and cheap enough for not creating over-costs.

Producers must be sure to use the best food labelling technology and materials available. Even more important, modern food labelling must include encoded information for faster shipping, storing and processing.

In food labelling both space and shape is important. This can create another characteristic to differentiate it from the competition also making it easier for the costumer to notice. Food labelling, being part of the packing development, should play along with advertising, giving it the basic frame to work with. Finally food labelling should always be the noticeable face of any new product whose goal is to achieve commercial success.

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Etiquette holds accreditation at the highest level of BRC/IOP - the global standard for packaging and packaging materials - and as SEDEX members Etiquette supports sustainable and ethical supply chains.