LABEL MANUFACTURERS STRIVE TO CREATE CUSTOMER LOYALTY
If you are a label buyer, you have undoubtedly noticed there is no shortage of potential suppliers to meet your needs. Although there is plenty of room for growth in the industry, there are many different label manufacturers on the lookout for new customers. This is an advantage to consumers who benefit from the lower prices competition encourages and the customer service it engenders.
Label manufacturers know they are working in a competitive field and are striving to do everything they can to create a high degree of customer loyalty. Recruiting new customers is difficult enough, they reason. Why make matters even more difficult by losing existing ones?
Let’s look at a few of the things label manufacturers are doing to keep their customers happy--and to keep them from switching to another firm.
First, label manufacturers are now, more than ever, concerned with the bottom line. They are doing their best to hold down pricing in order to stay as competitive as possible. In many cases, customer loyalty price decreases may be offered. In other situations, label manufacturers may provide bulk rate discounts in hopes of keeping customers in place.
Second, a renewed focus on customer service is sweeping through the ranks of label manufacturers. Labellers understand that better customer service and a more personal approach is one of the best ways to prevent client turnover. In an industry where different manufacturer’s prices may be remarkably similar, great customer service can “break the tie” and give clients a compelling reason to stay with their current labelling team.
As the labelling industry becomes more competitive, label manufacturers will need to continue their efforts to maximize customer loyalty. That process is already well underway and it is quite advantageous to label buyers.