LABEL PRINTERS SHOW AND TELL
There is an old saying that “the proof is in the pudding.” In other words, it is not necessarily what you say that matters; the key element is what you are able to produce. The best label printers understand that sentiment and are willing to give customers a taste of their labelling pudding in addition to a great sales pitch for their services.
We are referring to the portfolio, of course. Good label printers will be ready, willing and able to show you samples of their past work for other clients. In fact, good label printers will take tremendous pride in their portfolio and will use it to convince you that they are the best possible labelling solution to meet your needs.
There are many different considerations on the table when one chooses a printing partner. Label printers understand that and take great pains to combine effective explanations with quality assurances and great prices in order to secure business. Label printers also realize that a customer should have an opportunity to see the kind of materials produced before signing an agreement or making a purchase. They want you to hear their deal, but they want to provide you with visual evidence of their skills, as well.
Label printers who do not offer a look at their sample portfolio may not be as reputable or as experienced as those who proudly display their past work. The best printers, however, recognize that customers should have a chance to see other examples and make it readily available for their examination.
If you are choosing between label printers, pay close attention to their portfolios. The proof is in the pudding, after all. Make sure you take a few tastes before making a final decision.