Articles

LABELLING MARKETS


Among the many markets attended by the labelling industry, one of the most important ones is the food market. The food market is a multi trillion dollar business that encompasses the entire planet. Even the poorest countries of the globe have interests in this business. That’s why the labelling industry considers it so crucial.

Through out the world, food companies of every kind make deals and joint ventures with labelling companies. They want labelling companies to adjust to the strict requirements imposed by internal and external markets. If a labelling enterprise isn’t able to adjust itself to these requirements it will loose a very important share of the market.

Imagine a medium sized chocolate factory that makes organic chocolate for prime markets such as Europe. Competition is fierce in Europe so everything has to be perfect; even the labelling. That’s why a labelling organization has to be very careful when attending such a client. Even a small mistake in the labelling can cause a major disaster. How so? Imagine that the labelling doesn’t comply with determined requirements such as the type of ink or type of paper. Even the glue used in the labelling is important.

Let’s examine another case. You’ve just created your labelling company and receive a small order from a farmer in Brazil. Since the order is too small, you don’t attend it quickly enough. Even worse, there are problems at customs and the labelling products don’t arrive on time. You may not know it, but it is probable that the small order for labelling products was a test performed by a huge multinational looking for a new labelling provider.

Remember that the world market is a harsh place, even for the labelling industry. So don’t mistreat your customers, big or small clients, they are very important. If you want to success in the labelling industry, you must excel in your service.

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