Articles

LABELLING YOUR IMAGE


Labelling
is a crucial step in most industrial processes. Most products that are sold in the open market require a nice physical presentation in order to effectively compete and be remembered by potential consumers. Good labelling gives most products this edge, as labelling is a very important part of the product’s image. Well designed and placed labelling can make the difference between a successful and an easily forgotten product.

Because of that most labelling companies count with good design teams. The labelling process starts therefore with design, and the labelling company’s artists meet with their potential clients in order to analyse and discuss possibilities for their products. Once the correct design has been created and accepted by the client, the labelling creation process starts. Most labels can be easily printed by modern labelling machines that can at the same time print the labels and adhere them into different types of surfaces (or even print them on those surfaces in just one go). But it is common in most labelling processes that a trial is done first and samples are created in that process in order to test the labels and see how well they look and how they fulfil their duty.

Once approved the fully industrial part of the labelling process starts. The big labelling machines are loaded with either stock or finished labels as well as with the bottles, containers or any other recipient where the labels will be adhered to. The labelling process is very quick as the labelling machines quickly adhere the labels into the containers. Usually a noisy process, labelling is usually done at the same time that other industrial processes related to the same product as labelling is usually not directly related to any other process.

Wastes that originate in labelling processes are usually of little relevance. Containers can usually be recycled (given that they are usually made up of plastic, glass or cardboard) and the labels per se are very cheap.

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