It has happened to some very smart people. They realized they needed a quality label printer to help them as their business grew and they went out and found a printer with who to work. Not too long after, he or she learned a terrible decision had happened. The label printer he or she hired was a huge disappointment.

What went wrong? What did he or she do that led to such a bad choice?

It could have been anything. If one ignores references, becomes blinded by artificially low prices or makes any number other blunders it’s possible to hire a bad label printer. However, it may not have had anything to do with the buyer’s approach. In some cases, the lousy label printer does a great job of attracting business using questionable techniques.

That might include, for instance, keeping prices artificially low by buying lower quality raw materials or by compromising on customer care and service. It could also be that the lousy label printer’s portfolio did not actually include his or her work. Of course, that might have been discovered if references were checked, but who really does that? Right?

Another interesting label printer strategy is not unique to that industry. Sometimes, people just are not honest or good. That might even include an occasional stray label printer.

If you have had a bad label printer experience, it is time to give it up and to start over with a new printer. This time, however, read up on the safest way to hire a writer and the things for which you need to be on the lookout!

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Etiquette holds accreditation at the highest level of BRC IOP

Etiquette holds accreditation at the highest level of BRC/IOP - the global standard for packaging and packaging materials - and as SEDEX members Etiquette supports sustainable and ethical supply chains.