OUTSOURCING LABEL PRINTING
Three mistakes to be avoided
If you are planning to outsource label printing, be sure to avoid some of the common errors others have made. By recognizing some common problem areas, you will better prepared to make a great labelling decision. Let’s evaluate three common label printing mistakes:
Cost will always be a factor in any business decision, including label printing. However, one should not allow cost concerns to trump other important considerations when making a label printing decision. Those who commit this error often find themselves awash in cheap, low-quality labels that fail to offer adequate performance. Spending a little more for labels may make a great deal of sense when that increased expenditure results in superior quality and fewer subsequent hassles.
Avoiding Direct Involvement
In many cases, buyers will simply give label printing experts a vague idea of what is needed and will then wait for the final product. This leaves too much up to chance. Even the best label printing companies lack psychic powers and there is a strong likelihood that those who offer too little direction will end up with a final product that falls short of their expectations. One should be sure to give label printing partners a clear idea of what is expected.
Failure to Ask Questions
Often, those outsourcing label printing needs will choose a supplier or manufacturer without conducting adequate due diligence. Not all label printing companies are created equal. Some do a much better job than others do and some are more cost-effective than alternatives. Different printers handle matters differently. It is important to ask your label printing partner any possible relevant question in order to be sure you will be getting just what you need.
By asking the right questions, offering direction and not becoming too preoccupied with costs, one can make the outsourcing of label printing a profitable and manageable exercise. Avoiding these common errors is essential for anyone hiring a label printer.