PRESS MANUFACTURER PROVIDES FLEXIBLE AND INTELLIGENT SOLUTIONS
With more than 100 label printing and label converting options available Arsoma can create presses for the most stringent, versatile and demanding label and narrow web applications.
There can be few label converters today that have not felt some of the impact of major changes that have been taking place in the buying of labels in recent years. More buying power concentrated in fewer, larger groups, the battle between own brand and private brands labels, the move to shorter and shorter run lengths, a requirement for more production flexibility and perhaps above all a growing demand for labels to become more clever or intelligent in attracting customers through innovative marketing solutions.
Major retail groups too, have all introduced loyalty card systems and have ever more data on customers; what they spend their money one, when they shop, how much they spend, whether they are attracted by special offers and the impact of new and increasingly clever marketing initiatives. They are now looking to use that data to increase sales still further, with the label becoming part of the marketing tools available to them.
Today, the leading buying groups all expect their label suppliers to be more flexible, more reactive, more versatile, more innovative and more intelligent in the way they service their accounts – and if you can’t provide this new level of customer service you may well find yourself at the wrong end of profitability, with lost accounts and sluggish sales growth.
As a consequence, investing in new label production technology - and even in new sales, marketing and creative personnel – becomes ever more difficult. To provide clever and creative solutions to label buyers requires clever and creative staff, and clever and creative presses and finishing equipment to produce the labels on.
Certainly buying a new press is no longer about ordering just another standard production unit, which any competitors can also do. No, it’s more likely to be about sitting down with a press manufacturer, ink maker, materials suppliers, etc, and the customer himself, and designing or creating a clever one-off press that will add higher added-value, innovative capabilities and intelligent solutions. The press manufacturers that can best adapt to such challenges are undoubtedly amongst the most successful in the market place. Manufacturers such as Arsoma Druckmaschinen GmbH.
Within the Gallus Group – currently the most successful label press manufacturing group in Europe – Arsoma has developed an almost unrivalled reputation for building bespoke converting lines to customers’ specific requirements. Converting lines that can be uniquely put together in a creative and versatile way from more than 100 different modular options that the company has designed and developed to solve virtually any printing, converting and finishing requirement.
‘Of the 70 or so presses that we build at Arsoma each year I do not think that there are ever two that are exactly the same’, explained Jurgen Besgen, managing director of Arsoma. ‘And that’s not just the many presses we build for roll-label self adhesive production but also machines for manufacturing reel-to-stack wet-glue labels, in-mould labels, wrap-around film labels and sleeve labels, as well as presses for folding cartons, blister packs and flexible packaging – and any of which could be purchased by some of our key account label group customers.’
Such has been the success of Arsoma in recent years they can boast a continuous sales and turnover growth, a full order book and a machine programme that is probably second to none in terms of press and converting line flexibility. Key elements include the inter-changeability of printing stations (from flexo to screen to hot-foil to multi-process combination, etc.) and die-cutting stations and the ability to modify and extend press and converting lines at any time in the future as a company’s production requirements change.
Add to the printing and die-cutting options – in various web widths – the possibility of adding units for anything from roll-to-roll, roll-to-stack and roll-to-sheet finishing, turret rewinding, automatic core dispensing, dispensing of booklets, adding security stripes, laminating or de-laminating, reverse-side printing, insetting, structure embossing, flat hole punching, re-registration capabilities, pattern glueing, counting and batching, chilling of substrates, end the like, and it soon becomes evident how Arsoma can build production lines to meet virtually any challenge. A continuous development programme looks to create new modules to meet new and innovative market challenges.
Founded in 1971 by Dieter and Siegfried Arabin as a company for machine repairs, the ferst Arsoma printing press was not launched until 1985, with the company joining the Gallus Group in 1990. Under a change in management structure in 1997 Siegfried is now joint managing director while Dieter is director research and strategic planning and involved in Gallus Group’s development projects. Other key developments have been the ability to work to CE-Machine regulations introduced in 1995 and to ISO Certification standards, which Arsoma attained in 1997.
Although configured to meet individual customer requirements and specifications Arsoma presses are none-the-less based on standard press designs such as the Arsoma EM 280 KS, a printing machine which offers an excellent cost-performance ratio for self-adhesive labels in small and medium production volumes with high quality requirements. Using the EM 280 KS label printers are given the possibility of becoming acquainted with and applying the advantages of the flexographic and UV-flexo printing methods in a safe and successful way. The press can also be extended with an automatic core dispenser and roll stacker for totally automated production.
For label printers looking for flexible systems and for new versatile combinations of printing and processing methods – with short make-ready times, less wastage and higher productivity – then Arsoma can offer the EMO 410 press which incorporates offset printing units from SG Giebler, or indeed virtually any combination of printing processes together with a range of processing capabilities.
Looking for even more diverse configuration possibilities then investigate the EM 260, EM 410 and the EM 510 machines which offer universal expansion possibilities. Indeed, the expansion of the system to 24 stations – again incorporating virtually any printing process – and the choice of over 100 component groups permits unique tailor-made printing machine configurations for every kind of application, including inkjet facilities, numbering devices, dispensing and roller installations. A mobile control console permits concurrent central and decentralised operation.
If required, the possibility exists for feeding various webs together, of feeding webs through the press more than once, and of printing and converting mono materials for applications which include flexible package printing on to plastic films or aluminium foils or the printing of carton and blister pack board materials. Developments over the past two years, such as the incorporation of chill rollers for film conversion, chambered doctor blades, a counter batcher and a pattern glue system have further enabled Arsoma to additionally target not only the label market but also the packaging industry, as well as label converters looking to provide a total label/package solution.
The introduction in the past year of a Continous Improvement Program (CIP), covering preventative maintenance, new service concepts and internal quality measures – all aimed at making Arsoma’s service more efficient and helping customers even faster – and an extensive Product Improvement Program (PIP) are further evidence of Arsoma’s commitment to continued printing and processing flexibility and performance. The Product Improvement Program is targeted at easy changeovers, the modifying of printing units to further improve printing quality and a new pneumatic doctor blade, introducing servo driven chill rollers for thin films, at an adjustable anvil, provision of oil heated hot-foil stamping unit, the integration of a GEW NUVA UV-curing system and the development of a new register control system.
As part of he Gallus Group design philosophy, Arsoma are of course committed to the task of contributing to the commercial success of their customers’, aiming to protect the press user investment, competitiveness and financial success, as well as the investment decision and that of the people on the shop floor and operating the presses purchased. Striving for even better service and support is also part of the Group philosophy. Little wonder then, that Arsoma has achieved sales worldwide (one of the current machines being built is scheduled for China) and increased exports to some 90 per cent of sales. Indeed, increased total turnover over the past ten years by some 500 per cent.
Such has been the success of the Arsoma design and production approach that some companies come back for multiple orders. Customers like the Avery Dennison group for example, who now have more than 70 Arsoma converting lines worldwide.
With ever increasing demands for greater press flexibility, more versatile converting lines and the need to produce value-added and intelligent labels, as well as other narrow web products, the Arsoma design and manufacturing philosophy will face even greater challenges in the years ahead. Challenges for which they seem more than capable of being successful for many years to come.