Articles

PRINTED LABELS


Although printed labels can be used privately for the itemization of different objects, commercial printed labels are primarily used for the production of goods and services. Personal uses of the printed label don’t carry guidelines compared to commercial printed labels. These labels come in a variety of sizes, colors, and fonts. Printed labels are everywhere, considering that many items purchased have a brand name and accompanying slogan.

Brand loyalty is the term economists use in describing the marketing scheme organizations use to create returning customers. If a customer becomes familiar with a product, the goal is to have them become a long term costumer. One way organizations create long term customers is through printed labels that become the symbol of the product. When a customer is ready to purchase an item, hopefully they will remember.

The names printed on the labels are copy written and/or registered, so others cannot duplicate the product and pass it off as their own. There are scenarios when copy written material can be used, but it must be protected either in a university for learning purposes or for personal reasons, as long as the individual(s) does not make a profit off of the item. The printed label is then a form of semeiotics, used to create familiarity.

The actual makeup of the printed label depends on the packaging of the product. Since the produce will be transported, it’s important that the printed label can withstand a multitude of elements.

Printed labels are also useful guides for consumer who are interested in the makeup/ingredients of a product. When purchasing food items there is a list of ingredients that lists the percentage of various ingredients. Printed labels help in determining the health value of the item. Likewise, printed labels also act as warnings for potential harm. Whether used for marketing purposes or for safety standards, the printed label is a useful guide for organizations and customers.

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