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SPOTTING AN INFERIOR LABEL PRINTER


You need labels and you know you cannot, or do not want to, do the job yourself. So, you go looking for a professional label printer to help you meet your needs. There are many to choose from and based on your instincts and price points, you have narrowed the field down to a handful of possible options. How can you tell which label printer in your group of “finalists” is the “bad apple?” How can you spot an inferior label printer?

It is not always easy to separate the wheat from the chaff, but there are a few things that might give you an idea of whether a potential label printer process is the “real deal” or a disaster waiting to happen.

First, review the printer’s portfolio thoroughly. Take a good look at his or her past work and objectively assess its quality relative to your competition. You are looking for a professional label printer and do not want to settle for low-quality work. A portfolio is a highlight reel, in essence, so you cannot read too much into it. However, if a printer’s highlights do not impress you, it could be a sign of trouble.

Second, ask the printer for references. If he or she is slow to provide references with whom you can discuss the printer’s performance, that can be a very bad sign. A quality professional label printer will be happy to share the names of past satisfied customers so that you can feel confident in his or her work.

Finally, be wary of prices that are too low. If it seems too good to be true, of course, it probably is. Those who offer insanely low prices are usually either skimping on supply quality, not paying attention to customer service or are running a questionable operation. Avoid a laser printer whose prices seem unrealistically low.

By examining past work, references and prices you can often spot an inferior label printer. Your odds of avoiding the “bad apple” are much better if you keep factors like these in mind.

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