TWO R'S OF LABEL PRINTING
If you use a label printer, you need someone who is capable of producing a high-quality product at a reasonable rate. Label printers base their success largely upon delivering good merchandise at costs that make sense to buyers. Those two factors are absolutely critical. However, there are two other considerations one should keep in mind when choosing a label printer. Label printers should also score high marks in the “Two R’s”
Most of us who use labels regular require a high degree of consistency. We need to know our labels will arrive on time every time and that we won’t be dealing with any mishaps or confusion along the way. Label printers who understand the way clients use and rely upon their products will develop a reliable means of production and distribution to avoid any problems. Reliability is an essential characteristic for label printers.
It really isn’t fair. We demand a great deal from label printers, but expect them to be able to handle our needs, even at the last minute. We expect them to be far more flexible and responsive to our circumstances than we ever would be of theirs! No matter how unjust that may seem, it really does encapsulate the nature of most relationships between customers and label printers. As a result, the cream of the crop in the printing industry remain amazingly flexible and immediately responsive to customer needs.
If you are looking for a printing service to handle your label requirements, you will want to compare prices and see product samples. However, in your quest for a fair price and a good label, don’t lose track of two other characteristics that can be just as important: reliability and responsiveness.