WHAT MAKES A LABEL PRINTER GOOD?
If you are in the market for labels, you have undoubtedly discovered that there are literally of hundreds, if not thousands, of label printers vying to snag you as a client. You know that there are some great options out there and that the law of averages indicates more than a few of the printers will be sub par. How can you distinguish a good label printer from a rank amateur?
There are no easy answers, but if you are looking for a good label printer, there are a few factors to keep in mind.
First, find a label printer who backs his or her work with an unconditional guarantee. This communicates the kind of confidence in one’s work that a lesser label printer is unlikely to have. It also allows you to move forward with some degree of comfort and protection.
Second, look for a label printer with experience and references. You need someone who has been through the process repeatedly and can handle your needs almost intuitively. Experience is not a guarantee of talent, but it is a very strong indicator. A good label printer will be willing to offer some references, as well.
Third, deal with alabel printer who will show you what he or she can do. Look for a portfolio and carefully review the printer’s past efforts. Make sure you are dealing with a label printer who can produce the kind of quality labels you need to help your business perform optimally.
Choosing a label printer from among the horde of possibilities can be a challenge, but by considering guarantees, experience and past work, you are more likely to find a good label printer than if you relied purely on instinct or made your decision exclusively based upon price.