Articles

WHY A GOOD LABEL APPLICATOR IS CRITICAL


You have a need for labels. You have the labels. Now, you need a label applicator. You’ve been told just how important a great label is and you heeded that expert advice. You didn’t cut corners and you ended up with a great label that is sure to help your product.

Resist the urge to take any shortcuts now that you need a label applicator. A good label applicator is worth its weight in gold and is absolutely critical to any successful labelling project.

The applicator, obviously, is the important last step in the process. It will place your label on your product. You don’t want to have that responsibility resting on just any piece of junk. Instead, you will want to find a very reliable, high-quality label applicator.

Consider the consequences of using a cut rate label applicator. What if your labels are misapplied and your bar codes become unreadable due to an inadvertent fold or rippling of the label? What if poor location or application prevent your labelling from living up to compliance standards? Will you beautiful labels really pack any marketing punch if they are poorly applied?

Quickly looking at those risks should be enough to convince anyone with a labelling need to invest in a high quality label applicator. The risks are too high to compromise on a low end piece of machinery at the end of the assembly line. It’s always tempting to hold down expenses wherever possible, but a label applicator is a poor place to try to save a few bucks!

A fantastic label applicator will insure that your label investment pays off, as you had intended.

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Etiquette holds accreditation at the highest level of BRC IOP

Etiquette holds accreditation at the highest level of BRC/IOP - the global standard for packaging and packaging materials - and as SEDEX members Etiquette supports sustainable and ethical supply chains.