Articles

WHY BUSINESS IS GOOD FOR LABEL MANUFACTURERS


The future looks bright for label manufacturers. Although today’s economy has put some industries on notice that tough times may be ahead, the label sector seems solidly positioned for future growth. Why is business good for label manufacturers? Let’s look at some of the factors spurring their continued success.

First, the rise of compliance labelling is keeping label manufacturers busy. Today, trade partners, governmental regulators and industry associations are requiring companies to meet special labelling standards. Compliance labelling is so essential that many companies are turning to experts--label manufacturers--for help and production of labels that were once managed in-house. The compliance labelling trend is not about to abate, and that is good news for label manufacturers, whose expertise is in high demand.

Second, the overall specialization of today’s economy is great for label manufacturers. At one time, it seemed as though every business wanted to handle all aspects of their business. Today, outsourcing is de riguer, and hiring an outside entity to handle labelling makes a great deal of sense to many businesses. Label manufacturers should continue to reap the benefits of a specialized economy for some time to come.

Third, increased expectations in the marketplace are keeping label manufacturers busy. Today’s wholesale and retail customers are expecting attractively packaged and tagged goods. Competition is high and businesses understand that the aesthetic appeal of their work matters. Great labels improve the “shelf appeal” of a product and label manufacturers produce far more attractive labels than do most non-experts.

Factors like compliance labelling, economic specialization and increased customer expectations are keeping label manufacturers very busy. That trend is likely to continue for some time.

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