Peter Kaye is Etiquette’s Technical Representative primarily responsible for the sales of Self –Adhesive Labelling Systems.
Peter initially served time as a Technical Apprentice and climbed the corporate ladder to the position of Project/Development Engineer at a liquid flow measurement company where he developed such items as the LPG Forecourt Dispenser.
WHAT ATTRACTED YOU TO THE LABELLING INDUSTRY?
This represented a new challenge in life and was something completely different to what I had been accustomed to over the past 18 years. Within this industry I had the opportunity to transfer from a production background as a Project Engineer who was responsible for the build and testing of labelling systems, to the sales-oriented position. This offered the opportunity of sharing my application knowledge, allowing me to assess a customer’s labelling requirements and deliver a suitable and efficient solution regardless of the industry or application.
WHY CHOOSE TO WORK FOR ETIQUETTE?
Even before I began my career at Etiquette I had a “good feel” about the company which is important to me. The work force is committed to ensuring the best results for the customer as well as the company. There is considerable expertise in every area of the industry which is passed onto the customer. It is also essential that you believe in the product.
WHAT SEPERATES ETIQUETTE FROM OTHER MANUFACTURERS?
Etiquette can provide a complete solution to any labelling requirement whether it is standard or a bespoke label application system or premium quality primary product labels. Etiquette offers a complete range of labelling solutions, off line printers and their consumables. By adopting this strategy it means you do not enter the blame culture which is sometimes associated when packages are supplied from different suppliers.
THE MOST PLEASING ASPECT OF THE ROLE AT ETIQUETTE?
The most pleasing aspect is being able to integrate into the company and share my wealth of knowledge with my colleagues and assist wherever possible, utilising my 28 years in the Packaging Industry. Another pleasing aspect of the job is when you have sold a system, it has been delivered and the customer states “Peter everything you said about the system and the company are spot on.” Then I believe I have done my job.
MY FUTURE ASPIRATIONS FOR ETIQUETTE
My future aspiration is to maintain the steady growth of the machinery side of the business which assists the label production side of the business and allows Etiquette to enjoy the status of a complete solutions provider. Our slogan “Doing a great Deal in labelling” is not just a gimmick, we really do a great deal in labelling with the products and services that we offer to our customers.