Bringing Spring to the shelves – Booths Hot Cross Buns
At Etiquette Labels, we love working with brands that care deeply about quality, heritage and presentation – which is why producing the labels for Booths’ latest hot cross bun range was such a rewarding project.
Booths, The Good Grocers, are renowned for combining tradition with thoughtful innovation. Their seasonal bakery ranges are a perfect example of this philosophy, and the new hot cross bun collection called for labels that felt premium, colourful and unmistakably Booths – while still sitting confidently on shelf together as a unified range.
A Heritage Product – Reimagined
Hot cross buns are steeped in tradition, and Booths have long worked with family bakers in Cumbria and Lancashire to deliver classic Easter favourites. This new range builds on that heritage, introducing modern flavour twists alongside a traditional recipe that dates back to 1946!
When it came to the printed labels, the challenge was clear:
- Respect the product’s craft and heritage
- Clearly differentiate each flavour
- Create strong shelf impact across multiple SKUs
- Maintain consistency with Booths’ brand identity
The result is a set of labels that feel fresh, seasonal and premium, without losing the warmth and familiarity associated with the product.
Six Flavours – One Cohesive Label Range
We produced labels for six distinct hot cross bun varieties:
- Traditional Recipe Hot Cross Buns
- Chocolate & Sour Cherry
- Apple & Fudge
- Apple & Cinnamon
- Cranberry & Orange
- Dark Chocolate & Ginger
Each flavour is instantly recognisable through colour, while typography, layout and finish remain consistent across the range. When displayed together, the labels create a bold, inviting block on shelf that encourages shoppers to explore beyond their usual choice.
For a product like this, label quality matters. These are indulgent, seasonal bakes, and the packaging needs to reflect that experience before the pack is even opened.
From a production standpoint, careful attention was paid to every detail of the label execution. Clean, sharp colour reproduction was essential to ensure each flavour stood out clearly while still working harmoniously as part of a wider range. Consistent print accuracy across all varieties ensures they feel cohesive on shelf, while material selection was tailored specifically for bakery environments and short seasonal runs. Just as importantly, the labels were designed to apply cleanly and perform reliably in-store, supporting efficient handling and presentation. The result is a finish that complements the product without overpowering it, allowing the quality of the buns themselves to remain the star, while subtly reinforcing Booths’ premium positioning.
Print Quality That Supports the Product
Seasonal ranges move quickly, and having a dependable label partner can make all the difference. Projects like this demonstrate how we support food producers and retailers with flexible short-to-medium print runs, reliable multi-SKU consistency and fast turnaround times, all without compromising on quality. Alongside production, we provide expert guidance on materials and finishes to ensure each label is fit for purpose and delivers the right visual impact. Whether it’s an Easter favourite, a Christmas special or a limited-edition launch, our aim is always the same – to help products move from concept to shelf with confidence.
A Range That Looks as Good as It Tastes
Seeing the full set of printed labels brought together, stacked, colourful and unmistakably spring-ready, is one of the most rewarding parts of a project like this. We’re proud to have partnered with Booths on this vibrant seasonal range and to have played a small part in bringing their hot cross buns from bakery to shelf.
For more information regarding how our labelling solutions can help your business, please contact us now on 01978 664544 or email sales@etiquette.co.uk