The seafood industry is one of the most demanding environments for packaging and printed labels. From cold storage and moisture exposure to handling at sea and in processing facilities, labels must perform flawlessly while still representing the brand on shelf.
This recent project for Macduff Shellfish is a perfect example of how the right materials, print quality, and technical know-how come together to deliver labels that work as hard as the product itself.
Built for harsh conditions
Shellfish labels face challenges that many other food labels never encounter. Condensation, fluctuating temperatures, saltwater exposure and extended cold-chain logistics can quickly expose weaknesses in poorly specified materials.
For Macduff’s range, we produced labels designed specifically for seafood handling and storage conditions. The materials and adhesives were carefully selected to ensure:
- Strong adhesion on chilled and refrigerated packaging
- Resistance to moisture, condensation and handling
- Long-lasting legibility throughout transport and storage
- Consistent performance from packhouse to point of sale
The result is a label that stays exactly where it should, remains clean and readable, and protects vital product information even in challenging environments.
Sharp Print, stunning colour and a premium finish
Beyond durability, print quality and clarity is critical. Seafood labels carry a high density of regulatory and traceability information – often in multiple languages as seen in the image above – alongside branding that needs to stand out in competitive chilled displays.
Using high-quality print processes and the latest in UV ink technology, we delivered crisp text, perfect artwork reproduction, and controlled colour consistency across the full run. This ensures that every pack reflects the quality of the product inside, while meeting all labelling and compliance requirements.
The finished labels strike a balance between practicality and presentation by being robust enough for industrial handling, yet refined enough to support a premium seafood brand.
About Macduff Shellfish
Macduff Shellfish is one of the UK’s leading shellfish producers, supplying high-quality seafood to customers across the UK and Europe. With a strong focus on provenance, sustainability, and responsible sourcing, Macduff works closely with fishermen and partners to deliver shellfish that meets the highest standards of quality and traceability.
Their various ranges reflects that commitment – premium shellfish, carefully processed, branded, and presented for both retail and foodservice markets. With all this considered, Etiquette Labels are the only choice when it comes to quality printed labels that match the reputation Macduff has built within the industry.
Labels that Perform
Our work with Macduff highlights the importance of choosing a label partner that understands the realities seafood production and not just how a label looks, but how it performs in real-world conditions.
From material selection and adhesive performance to print accuracy and finish, these Macduff Shellfish labels were engineered to support a premium product in one of the toughest labelling environments there is.
If you’re operating in chilled, frozen, or high-moisture food sectors, the specification for printed labels isn’t optional – it’s essential.
To find out more about our services or to discuss your labelling requirements, talk to us today.