Here’s another brand that doesn’t need any introductions! And we have just produced some more digital printed labels for them.
The labels, featuring the well-known logo, were printed on white synthetic background, which is great for food products, as it is water, wear and tear-resistant.
Birdseye are experts on all things frozen. We have visited their website to search for some interesting facts related to the benefits of the process of freezing. We have found quite a few very useful pieces of information!
Cost-saving
Especially since lockdown began a third of shoppers have reportedly are using their freezer more efficiently and a further one in five are including more frozen foods in their cooking.”Cost-saving is a driving force behind why shoppers are re-igniting their love for frozen.
– One in five (21%) have noticed how frozen items can be better value for money than fresh.
– 17% agree they can get far more for their money from shopping frozen.
– Frozen food offers around a 30% cost-saving in comparison to fresh; did you know that the average family could save a whopping £1,500 a year by incorporating more frozen food into their food shops!
– Over a third (34%) of shoppers are planning to tighten their purse strings when it comes to food shopping after lockdown, and almost a quarter (24%) plan to continue buying more frozen food after lockdown than they did before. “
“In 2019 over £188 million worth of food was wasted nationwide each week – and for every £1 spent at the till, more than 15p was money down the drain due to the amount of fresh food thrown away. “
On their website, we can read further:
“In 2019, 85% of consumers expressed a desire to reduce their household food waste, but a quarter of those admitted to not knowing where to start.
Lockdown has given shoppers the time to reflect on their waste, with almost half (47%) of those polled expressing they are far more conscious of the food that their household is wasting since March. Frozen food is a great place to start if you’re looking to reduce your food waste: the convenient way it can be divided into portions so that only what is needed is taken and its ‘shelf longevity’ makes it a fantastic choice.”
Practical Advice
- Use frozen vegetables in cooking to eliminate waste.
- Freeze any leftoovers, to create a one-of-a-kind bnuffet at the end of the month.
- Make some read-made dinners, hand when you have no time to cook.
- Split the freezer into compartments: “Add ons” – in this drawer store your vegetables and potato products that you most regularly add in to meals, “30-minute wonders” – foods that can be popped into the oven and help get dinner in front of the family in next to no time, and “Not quite ready” items – all of your meat, fish and other ingredients that need to be defrosted or added as a component to a recipe.
- Get ready for the BBQ. Pop it in the oven and cook until nearly ready. Then freeze it and finish of on the BBQ. Time saver!
If you’d like some more advice or info about frozen foods – head over to the Birdseye website!
If you would like to learn more about labels and label printing – visit our website or give us a call on 01978 664544.