Consumers often compare prices of food items in store, usually to choose the best value for their money. But comparing items using the food label can help them choose the best value for their health.
Food labels identify a variety of information about a product, such as the ingredients, net weight, and nutrition facts making food labels one of the most valuable tools consumers have to learn about products and the manufacturers in addition to allowing them to compare products quickly and easily so they can make the correct decision based on their needs. One example of this is someone with high blood pressure needs to watch their salt (sodium) intake may be faced with multiple types of the same type of product on the shelf. By reading the labels you can quickly and easily compare the contents of each product by looking at the part of the label that lists nutrition information (Nutrition Facts Label) to choose the one with the lowest salt (sodium) content.
As well as serving informative purposes labels also in the aesthetic look of the product, by attracting customers to the product.
Manufacturers and marketers bend over backwards to create attractive items and labels should not be treated differently. An appealing label can blend with your overall presentation, making the product more attractive than it would be featuring a “generic” or ill-suited to the product. Quality labels help you increase and maximise your overall shelf appeal and branding whilst being informative to the customer. For more information you can contact our sales team direct on 0845 222 0354 or email us at sales@etiquette.co.uk