When it comes to food products, your printed labels are crucial for providing important information to consumers. From nutritional content to allergen warnings, labels can help customers make informed decisions about what they eat. But with so many different types of labels available, it can be overwhelming to choose the right ones for your business. This guide will help you navigate the world of food product labels and make the best choices for your company.
Understand the Legal Requirements for Food Labels.
Before choosing labels for your food products, it’s important to understand the legal requirements for food labels. The Trading Standards has strict guidelines for what information must be included on food labels, such as the name of the product, the net weight or volume, and the ingredients list. Certain claims, such as “organic”, “milk” or “gluten-free,” must meet specific criteria to be included on the label. Failure to comply with these regulations can result in fines or legal action, so it’s important to do your research and ensure your labels meet all necessary requirements. Additionally – Natasha’s Law has been put in place to protect people with allergies and demands you must list all the ingredients on individual packaging of products that are considered pre-packed for direct sale
Choose Labels that Reflect Your Brand and Product.
While it’s important to comply with legal requirements, your food labels should also reflect your brand and product. Consider the design, colours, and font choices that will best represent your brand and appeal to your target audience. Additionally, think about the information that is most important to your customers, such as nutritional information or allergen warnings, and make sure it is prominently displayed on the label. By choosing labels that reflect your brand and product, you can help differentiate yourself from competitors and build brand recognition and loyalty.
Consider the Type of Packaging and Label Material.
When choosing labels for your food products, it’s important to consider the type of packaging and label material. For example, if your product is packaged in a clear plastic container, you may want to choose a label that is transparent to allow the product to show through. Additionally, consider the durability and moisture resistance of the label material, as well as any environmental concerns. Choosing the right packaging and label material can help ensure that your labels stay intact and legible throughout the product’s shelf life. Let’s not forget the tamper-evident labels that give the customer guarantee that the product hasn’t been opened!
Include All Necessary Information on the Label.
When creating labels for your food products, it’s important to include all necessary information to comply with regulations and provide transparency to consumers. This includes the product name, ingredients list, allergen information, nutritional information, and any relevant certifications or claims. Make sure the font size and style are easy to read and that the label is placed in a prominent location on the packaging. Providing clear and accurate information on your labels can help build trust with consumers and increase the likelihood of repeat purchases.
Use Labels to Differentiate Your Product from Competitors.
In addition to providing necessary information, labels can also be used to differentiate your product from competitors. Consider using eye-catching designs, unique colours, and creative wording to make your product stand out on the shelves. You can also use labels to highlight any special features or benefits of your product, such as being organic, gluten-free, or locally sourced. By using labels strategically, you can attract more customers and increase sales for your business.
Etiquette Labels can assist you with all that every step of the way! Call us on 01978 664544 or email sales@etiquette.co.uk