At Etiquette we understand label material can play a big role in helping your products engage potential customers, and it is not something that should merely be an afterthought, particularly when bringing a new product on to market. People do not simply look at products on shelves like they do images on the internet – they pick products up in their hands, feel them and interact with them. Label material plays an important role in how it encourages people to interact with products. Everyone has seen an item on a shelf that has a particularly striking label, but if the label peels off due to sub-standard materials used in the printing process, this will not in-still customer confidence. When product manufacturers are trying to introduce a new item to the market they need all the small things to go in their favour to make a great first impression. So in that regard, label material is just as important as all of the other design factors. Over the past twenty years Etiquette has helped numerous businesses’ make the right choices to enhance their products for maximum on-shelf appeal. To find out more on how we can help you contact our sales team direct on 0845 222 0354 or email us at sales@etiquette.co.uk