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Today\u2019s consumer environment, how products are packaged is becoming a more important issue than ever before. Consumers want ease and convenience, but they\u2019ve also become more environmentally aware, and want to ensure the products they purchase are not only sustainable, but safe.<\/p>\n
Five of the biggest packaging consumer trends today include:<\/p>\n
Healthy living simply means consumers want to understand what is in the products they choose in terms of health and nutrition. This is a highly crowded market, and one in which packaging and branding makes all the difference in whether the product will stand out and catch the consumer\u2019s attention on the shelf.\u00a0Convenient packaging is fairly self-explanatory. Convenient products designed for people who are on-the-go are vital in today\u2019s fast-moving society. These types of packaging are generally smaller, lighter, and easier to dispose of. Manufacturers should focus on a disposable, no-fuss approach.\u00a0It\u2019s no wonder that consumers have lost faith in many brands, considering the number of food recalls in recent years and the discovery that horsemeat was being disguised as beef in the UK.\u00a0Sustainability has become more important to consumers than ever before. Customers are interested in manufacturers who care about the world as much as the consumer, and look for packaging which indicates the manufacturer focuses on\u00a0green practices\u00a0and makes a real effort to improve the environment.<\/p>\n","protected":false},"excerpt":{"rendered":"
Today\u2019s consumer environment, how products are packaged is becoming a more important issue than ever before. Consumers want ease and convenience, but they\u2019ve also become more environmentally aware, and want to ensure the products they purchase are not only sustainable, but safe. Five of the biggest packaging consumer trends today include: Healthy living Sustainability Authenticity … Read more…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[117,1,6,129],"tags":[],"class_list":["post-1659","post","type-post","status-publish","format-standard","hentry","category-digital-label-printing","category-all_label_printing_posts","category-label-printing","category-printed-labels-2","generate-columns","grid-33","tablet-grid-50","mobile-grid-100","grid-parent"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t