{"id":2656,"date":"2015-05-18T09:05:46","date_gmt":"2015-05-18T09:05:46","guid":{"rendered":"http:\/\/www.etiquette.co.uk\/blog\/?p=2656"},"modified":"2015-05-18T09:05:46","modified_gmt":"2015-05-18T09:05:46","slug":"thermal-transfer-direct-thermal-printing","status":"publish","type":"post","link":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/","title":{"rendered":"Thermal Transfer &#038; Direct Thermal Printing"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.etiquette.co.uk\/blog\/images\/thermal-trasnfer-direct-thermal-printing.jpg\" alt=\"\" width=\"577\" height=\"288\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>It is well known that there are two different types of thermal printing, Thermal Transfer and Direct Thermal. A lot of customers can get confused and frequently ask about the main difference between these two methods.\u00a0It is important to highlight a similarity between both of these methods. Thermal Transfer and Direct Thermal both use a thermal printhead that applies heat to the surface leaving a mark. However, thermal transfer printing uses a heated ribbon to produce durable, long-lasting images on a wide variety of materials. There is no ribbon used in direct thermal printing, which creates the image directly on the printed material. It is important to mention that direct thermal are more sensitive to light, heat and abrasion. As a result the life of the printed material is reduced. Direct Thermal <a href=\"http:\/\/www.etiquette.co.uk\/desktop-label-printers\/desktop-label-printers.html\">printing<\/a> are generally used for Product labels, Shipping Labels, Receipts and Tickets. Whilst Thermal Transfer printing is used for Shelf Labels, Freezing Labels, Long Storage and Asset Labels. For more information\u00a0contact\u00a0<a href=\"http:\/\/www.etiquette.co.uk\/\">Etiquette<\/a> on 0845 222 0354 or you can email the Sales Team at:\u00a0<a href=\"mailto:sales@etiquette.co.uk%22\">sales@etiquette.co.uk<\/a><\/p>\n<div class=\"cleared\"><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; It is well known that there are two different types of thermal printing, Thermal Transfer and Direct Thermal. A lot of customers can get confused and frequently ask about the main difference between these two methods.\u00a0It is important to highlight a similarity between both of these methods. Thermal Transfer and Direct Thermal both use &#8230; <a title=\"Thermal Transfer &#038; Direct Thermal Printing\" class=\"read-more\" href=\"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,129],"tags":[462,450,463,17,50,12,7,464,465,401],"class_list":["post-2656","post","type-post","status-publish","format-standard","hentry","category-label-printing","category-printed-labels-2","tag-direct-thermal","tag-direct-thermal-labels","tag-direct-thermal-printing","tag-label-printing-2","tag-labelling","tag-labels","tag-printed-labels","tag-thermal-transfer","tag-thermal-transfer-labels","tag-thermal-transfer-printing","generate-columns","grid-33","tablet-grid-50","mobile-grid-100","grid-parent"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"It is well known that there are two different types of thermal printing, Thermal Transfer and Direct Thermal.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"admin\"\/>\n\t<meta name=\"keywords\" content=\"labels,labelling,printed labels,label printing,direct thermal,direct thermal labels,direct thermal printing,thermal transfer printing,thermal transfer,thermal transfer labels\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"The Etiquette Labelling and Label Printing Blog \u00bb The Online Resource for Label Printing, Labelling, and Labels\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Thermal Transfer &amp; Direct Thermal Printing | The Etiquette Labelling and Label Printing Blog\" \/>\n\t\t<meta property=\"og:description\" content=\"It is well known that there are two different types of thermal printing, Thermal Transfer and Direct Thermal.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2015-05-18T09:05:46+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2015-05-18T09:05:46+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Thermal Transfer &amp; Direct Thermal Printing | The Etiquette Labelling and Label Printing Blog\" \/>\n\t\t<meta name=\"twitter:description\" content=\"It is well known that there are two different types of thermal printing, Thermal Transfer and Direct Thermal.\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/thermal-transfer-direct-thermal-printing\\\/#article\",\"name\":\"Thermal Transfer & Direct Thermal Printing | The Etiquette Labelling and Label Printing Blog\",\"headline\":\"Thermal Transfer &#038; Direct Thermal Printing\",\"author\":{\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/author\\\/admin\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"http:\\\/\\\/www.etiquette.co.uk\\\/blog\\\/images\\\/thermal-trasnfer-direct-thermal-printing.jpg\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/thermal-transfer-direct-thermal-printing\\\/#articleImage\"},\"datePublished\":\"2015-05-18T09:05:46+01:00\",\"dateModified\":\"2015-05-18T09:05:46+01:00\",\"inLanguage\":\"en-GB\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/thermal-transfer-direct-thermal-printing\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/thermal-transfer-direct-thermal-printing\\\/#webpage\"},\"articleSection\":\"Label Printing, Printed Labels, direct thermal, direct thermal labels, direct thermal printing, label printing, labelling, labels, printed labels, thermal transfer, thermal transfer labels, thermal transfer printing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/thermal-transfer-direct-thermal-printing\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/category\\\/label-printing\\\/#listItem\",\"name\":\"Label Printing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/category\\\/label-printing\\\/#listItem\",\"position\":2,\"name\":\"Label Printing\",\"item\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/category\\\/label-printing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/thermal-transfer-direct-thermal-printing\\\/#listItem\",\"name\":\"Thermal Transfer &#038; Direct Thermal Printing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/thermal-transfer-direct-thermal-printing\\\/#listItem\",\"position\":3,\"name\":\"Thermal Transfer &#038; Direct Thermal Printing\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/category\\\/label-printing\\\/#listItem\",\"name\":\"Label Printing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/#organization\",\"name\":\"The Etiquette Labelling and Label Printing Blog\",\"description\":\"The Online Resource for Label Printing, Labelling, and Labels\",\"url\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/\",\"telephone\":\"+441978664544\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"http:\\\/\\\/www.etiquette.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/logo.jpg\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/thermal-transfer-direct-thermal-printing\\\/#organizationLogo\"},\"image\":{\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/thermal-transfer-direct-thermal-printing\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/author\\\/admin\\\/#author\",\"url\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/author\\\/admin\\\/\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/thermal-transfer-direct-thermal-printing\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8769a44ab9ec6dd6a49287b8df08840384dc8f5b85df6e32e7d09c2f8681d67?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"admin\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/thermal-transfer-direct-thermal-printing\\\/#webpage\",\"url\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/thermal-transfer-direct-thermal-printing\\\/\",\"name\":\"Thermal Transfer & Direct Thermal Printing | The Etiquette Labelling and Label Printing Blog\",\"description\":\"It is well known that there are two different types of thermal printing, Thermal Transfer and Direct Thermal.\",\"inLanguage\":\"en-GB\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/thermal-transfer-direct-thermal-printing\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/author\\\/admin\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/author\\\/admin\\\/#author\"},\"datePublished\":\"2015-05-18T09:05:46+01:00\",\"dateModified\":\"2015-05-18T09:05:46+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/\",\"name\":\"The Etiquette Labelling and Label Printing Blog\",\"description\":\"The Online Resource for Label Printing, Labelling, and Labels\",\"inLanguage\":\"en-GB\",\"publisher\":{\"@id\":\"https:\\\/\\\/etiquette.co.uk\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Thermal Transfer & Direct Thermal Printing | The Etiquette Labelling and Label Printing Blog","description":"It is well known that there are two different types of thermal printing, Thermal Transfer and Direct Thermal.","canonical_url":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/","robots":"max-image-preview:large","keywords":"labels,labelling,printed labels,label printing,direct thermal,direct thermal labels,direct thermal printing,thermal transfer printing,thermal transfer,thermal transfer labels","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/#article","name":"Thermal Transfer & Direct Thermal Printing | The Etiquette Labelling and Label Printing Blog","headline":"Thermal Transfer &#038; Direct Thermal Printing","author":{"@id":"https:\/\/etiquette.co.uk\/blog\/author\/admin\/#author"},"publisher":{"@id":"https:\/\/etiquette.co.uk\/blog\/#organization"},"image":{"@type":"ImageObject","url":"http:\/\/www.etiquette.co.uk\/blog\/images\/thermal-trasnfer-direct-thermal-printing.jpg","@id":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/#articleImage"},"datePublished":"2015-05-18T09:05:46+01:00","dateModified":"2015-05-18T09:05:46+01:00","inLanguage":"en-GB","mainEntityOfPage":{"@id":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/#webpage"},"isPartOf":{"@id":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/#webpage"},"articleSection":"Label Printing, Printed Labels, direct thermal, direct thermal labels, direct thermal printing, label printing, labelling, labels, printed labels, thermal transfer, thermal transfer labels, thermal transfer printing"},{"@type":"BreadcrumbList","@id":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/etiquette.co.uk\/blog#listItem","position":1,"name":"Home","item":"https:\/\/etiquette.co.uk\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/etiquette.co.uk\/blog\/category\/label-printing\/#listItem","name":"Label Printing"}},{"@type":"ListItem","@id":"https:\/\/etiquette.co.uk\/blog\/category\/label-printing\/#listItem","position":2,"name":"Label Printing","item":"https:\/\/etiquette.co.uk\/blog\/category\/label-printing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/#listItem","name":"Thermal Transfer &#038; Direct Thermal Printing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/etiquette.co.uk\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/#listItem","position":3,"name":"Thermal Transfer &#038; Direct Thermal Printing","previousItem":{"@type":"ListItem","@id":"https:\/\/etiquette.co.uk\/blog\/category\/label-printing\/#listItem","name":"Label Printing"}}]},{"@type":"Organization","@id":"https:\/\/etiquette.co.uk\/blog\/#organization","name":"The Etiquette Labelling and Label Printing Blog","description":"The Online Resource for Label Printing, Labelling, and Labels","url":"https:\/\/etiquette.co.uk\/blog\/","telephone":"+441978664544","logo":{"@type":"ImageObject","url":"http:\/\/www.etiquette.co.uk\/blog\/wp-content\/uploads\/2020\/11\/logo.jpg","@id":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/#organizationLogo"},"image":{"@id":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/etiquette.co.uk\/blog\/author\/admin\/#author","url":"https:\/\/etiquette.co.uk\/blog\/author\/admin\/","name":"admin","image":{"@type":"ImageObject","@id":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/d8769a44ab9ec6dd6a49287b8df08840384dc8f5b85df6e32e7d09c2f8681d67?s=96&d=mm&r=g","width":96,"height":96,"caption":"admin"}},{"@type":"WebPage","@id":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/#webpage","url":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/","name":"Thermal Transfer & Direct Thermal Printing | The Etiquette Labelling and Label Printing Blog","description":"It is well known that there are two different types of thermal printing, Thermal Transfer and Direct Thermal.","inLanguage":"en-GB","isPartOf":{"@id":"https:\/\/etiquette.co.uk\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/#breadcrumblist"},"author":{"@id":"https:\/\/etiquette.co.uk\/blog\/author\/admin\/#author"},"creator":{"@id":"https:\/\/etiquette.co.uk\/blog\/author\/admin\/#author"},"datePublished":"2015-05-18T09:05:46+01:00","dateModified":"2015-05-18T09:05:46+01:00"},{"@type":"WebSite","@id":"https:\/\/etiquette.co.uk\/blog\/#website","url":"https:\/\/etiquette.co.uk\/blog\/","name":"The Etiquette Labelling and Label Printing Blog","description":"The Online Resource for Label Printing, Labelling, and Labels","inLanguage":"en-GB","publisher":{"@id":"https:\/\/etiquette.co.uk\/blog\/#organization"}}]},"og:locale":"en_GB","og:site_name":"The Etiquette Labelling and Label Printing Blog \u00bb The Online Resource for Label Printing, Labelling, and Labels","og:type":"article","og:title":"Thermal Transfer &amp; Direct Thermal Printing | The Etiquette Labelling and Label Printing Blog","og:description":"It is well known that there are two different types of thermal printing, Thermal Transfer and Direct Thermal.","og:url":"https:\/\/etiquette.co.uk\/blog\/thermal-transfer-direct-thermal-printing\/","article:published_time":"2015-05-18T09:05:46+00:00","article:modified_time":"2015-05-18T09:05:46+00:00","twitter:card":"summary","twitter:title":"Thermal Transfer &amp; Direct Thermal Printing | The Etiquette Labelling and Label Printing Blog","twitter:description":"It is well known that there are two different types of thermal printing, Thermal Transfer and Direct Thermal."},"aioseo_meta_data":{"post_id":"2656","title":"Thermal Transfer &amp; Direct Thermal Printing | #site_title","description":"It is well known that there are two different types of thermal printing, Thermal Transfer and Direct Thermal.","keywords":[{"label":"labels","value":"labels"},{"label":"labelling","value":"labelling"},{"label":"printed labels","value":"printed labels"},{"label":"label printing","value":"label printing"},{"label":"direct thermal","value":"direct thermal"},{"label":"direct thermal labels","value":"direct thermal labels"},{"label":"direct thermal printing","value":"direct thermal printing"},{"label":"thermal transfer printing","value":"thermal transfer printing"},{"label":"thermal transfer","value":"thermal transfer"},{"label":"thermal transfer labels","value":"thermal transfer labels"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"created":"2021-03-04 09:34:48","updated":"2026-06-12 15:28:25","ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null},"_links":{"self":[{"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2656"}],"version-history":[{"count":1,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2656\/revisions"}],"predecessor-version":[{"id":2657,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2656\/revisions\/2657"}],"wp:attachment":[{"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}