{"id":502,"date":"2012-06-13T10:02:09","date_gmt":"2012-06-13T10:02:09","guid":{"rendered":"http:\/\/www.etiquette.co.uk\/blog\/?p=502"},"modified":"2012-06-13T10:05:41","modified_gmt":"2012-06-13T10:05:41","slug":"maamite-jubilee-edition-printed-labels","status":"publish","type":"post","link":"https:\/\/etiquette.co.uk\/blog\/maamite-jubilee-edition-printed-labels\/","title":{"rendered":"‘Ma’amite’ Jubilee Edition Printed Labels"},"content":{"rendered":"

\"Etiquette<\/a>Marmite launched their Special Edition tribute to toast the Queen’s Diamond Jubilee recently.\u00a0 Cleverly entitled Ma’amite the brand managed to re-invent the well known image of the iconic spread in a special tribute to the Jubilee celebrations.\u00a0 With artwork designed by Hornall Anderson, Etiquette labels were proud to manufacture the labels on our presses once again and along with Unilever, the brand’s owner – we just couldn’t wait for you to see the finished product!\u00a0 A front and back label was produced, the front was printed in 4 colour and the back was a 2 colour print both on one of our custom materials and finished with a special Varnish. Adorned with the Union Jack flag and the usual image of the Marmite pot replaced with a cleverly adopted Crown image, Hornall Anderson managed to create a standout design, altering the usual Red, White and Yellow colours to Red, White and Blue.\u00a0 The strap line was also altered to\u00a0 ‘Toasting the Queen’s Diamond Jubilee’, a play on words regarding Marmite’s most popular method of consumption.<\/p>\n

\u201cWe wanted to pay a fitting tribute to the Queen <\/strong>\u2013 from one British institution to another. We just hope Ma\u2019am loves it!\u201d<\/em> said Nicola Waymark, marketing manager at Unilever.<\/p>\n

The Etiquette printed labels<\/a> created a standout on the shelf and increased shopper appeal.\u00a0 For more examples of our work at Etiquette, including some of Unilever’s previous campaigns visit www.etiquette.co.uk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Marmite launched their Special Edition tribute to toast the Queen’s Diamond Jubilee recently.\u00a0 Cleverly entitled Ma’amite the brand managed to re-invent the well known image of the iconic spread in a special tribute to the Jubilee celebrations.\u00a0 With artwork designed by Hornall Anderson, Etiquette labels were proud to manufacture the labels on our presses once … Read more…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[6,129],"tags":[231,9,16,230,10],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/posts\/502"}],"collection":[{"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=502"}],"version-history":[{"count":16,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/posts\/502\/revisions"}],"predecessor-version":[{"id":515,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/posts\/502\/revisions\/515"}],"wp:attachment":[{"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}