{"id":5155,"date":"2020-02-27T16:11:25","date_gmt":"2020-02-27T16:11:25","guid":{"rendered":"http:\/\/www.etiquette.co.uk\/blog\/?p=5155"},"modified":"2020-04-03T10:14:26","modified_gmt":"2020-04-03T10:14:26","slug":"what-you-need-to-know-about-designing-a-label","status":"publish","type":"post","link":"https:\/\/etiquette.co.uk\/blog\/what-you-need-to-know-about-designing-a-label\/","title":{"rendered":"3 fundamental typography errors and how to avoid them"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img src=\"http:\/\/www.etiquette.co.uk\/blog\/images\/1.fontmatters.jpg\" alt=\"How to design a product label - quick guide about fonts  by Etiquette Labels, The UK Experts in Labels and Labelling\"\/><\/figure>\n\n\n\n<p>We realise that it is so much easier to spot a bad design than it is to spot a good one. There is a famous quote from William Morris, a famous textile designer: \u201cHave nothing in your house that you do not know to be useful, or believe to be beautiful.\u201d A good label should be both. We have decided to say a few words about different aspects of designing with a label in mind, that you might find useful or informative. <\/p>\n\n\n\n<p>We thought that a good point to start was to discuss the font choice. There will be more blog post, each relating to a different issue. This is our School of Labelling.<\/p>\n\n\n\n<p>When you know exactly what information needs to be on a label (and don&#8217;t start designing before you do!) you can start playing around with your options. Depending on the software\/website you are using you might have different fonts available. There is a massive library of free fonts from <a href=\"https:\/\/fonts.google.com\/\">Google Fonts<\/a> and many other websites, so you usually have some decent choices. <\/p>\n\n\n\n<p>The image above is illustrating the concept of &#8220;bad font choices&#8221; in a slightly exaggerated way, but all the pitfalls are quite common: <\/p>\n\n\n\n<ol><li>choosing an unsuitable style ( comic sans, papyrus etc. are usually not the best choice!)<\/li><li>distorting the font (squeezing or stretching to fit the space) <\/li><li>using drop shadows or effects too eagerly<\/li><\/ol>\n\n\n\n<p>There are many more things to mention, but those are the most important in my opinion. If you would like to learn more about typography and design you can visit <a href=\"https:\/\/www.creativelive.com\/class\/combining-fonts-tips-successful-pairings-michael-stinson\">CreativeLive <\/a>(loads of tutorials and courses to choose from) and <a href=\"https:\/\/www.typewolf.com\/\">Typewolf <\/a>(independent typography resource).<\/p>\n\n\n\n<p>Also don&#8217;t forget, that should you need it &#8211; our design team can create the artwork for you and bring out the best in your product and your brand. Give us a call  <strong>01978 664544\u00a0<\/strong>or email\u00a0<a href=\"mailto:sales@etiquette.co.uk%22\">sales@etiquette.co.uk<\/a>. <\/p>\n\n\n\n<p>The rest of the articles in the School of Labelling:<\/p>\n\n\n\n<p><a href=\"http:\/\/www.etiquette.co.uk\/blog\/what-you-need-to-know-about-designing-a-label\/\">1.Font<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/www.etiquette.co.uk\/blog\/the-school-of-labelling-balance\/\">2.Balance<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/www.etiquette.co.uk\/blog\/school-of-labelling-using-negative-space-correctly\/\">3.Space<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/www.etiquette.co.uk\/blog\/4-basic-rules-to-create-high-quality-labels\/\">4.Quality<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/www.etiquette.co.uk\/blog\/5-rules-of-a-good-logo-design\/\">5.Logo<\/a><\/p>\n\n\n<p><!--EndFragment--><br>\n<br>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>We realise that it is so much easier to spot a bad design than it is to spot a good one. There is a famous quote from William Morris, a famous textile designer: \u201cHave nothing in your house that you do not know to be useful, or believe to be beautiful.\u201d A good label should &#8230; <a title=\"3 fundamental typography errors and how to avoid them\" class=\"read-more\" href=\"https:\/\/etiquette.co.uk\/blog\/what-you-need-to-know-about-designing-a-label\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[839,1,6,129],"tags":[859,861,841,860,867,868],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5155"}],"collection":[{"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=5155"}],"version-history":[{"count":7,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5155\/revisions"}],"predecessor-version":[{"id":5260,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5155\/revisions\/5260"}],"wp:attachment":[{"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=5155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=5155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/etiquette.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=5155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}