We are excited to announce we have printed these new labels for Great British Cheesemaker Belton Farm’s much celebrated Red and White Fox cheeses. The new label and packaging design was unveiled earlier this week at the prestigious International Cheese Awards, where Belton were awarded 7 Trophies, 15 Gold Awards, 12 Silver, 9 Bronze and 5 VHC, an outstanding achievement considering there was competition from over 5500 cheeses by leading producers from around the globe.
The new labels have been designed to modernise the packaging whilst paying homage to Belton’s rich heritage with the retention of their famous tree and fox iconography. The labels were printed on our Mark Andy P4 printing press using specialist gold inks, in addition to multiple UV inks to make the labels standout on-shelf from competitors across the country.
Belton Farm approached Etiquette in the very early conception stages of the research and development and design phases of their rebrand, calling on our expertise and knowledge to ensure the best possible final product labels for their full range of Great British cheeses. Etiquette Marketing Manager, Chris Davies worked closely with the team at Belton Farm to devise a design that is both classic and contemporary, mirroring the ethos with which their award-winning cheeses are created, he said :-
“It was a real pleasure to be involved in creating labels for such an outstanding range of products that hold real esteem in the industry. At Belton Farm, there is a wonderful team with a great family atmosphere, and so much pride is put into the cheeses that are handcrafted on the farm that the final product labels really needed to be something special. Etiquette enjoys a fantastic, open and collaborative relationship with Belton Farm and together I feel we have produced something that hits all the required design cues and provides maximum on-shelf appeal. Once the designs were finalised, the team at Belton Farm paid Etiquette a visit to see our skilled printers bring the labels to life. I couldn’t be happier or more proud of the final result and knowing that our customer feels the same makes the hard work all worthwhile.”
