We have reached the last part of this series. At this point, you have a good insight into the design process – the final touch is now choosing the right colours to go with your concept.
Just like the previous blog posts – this one also aims to give you some general knowledge and help you to make a better decision. There are simple steps you can take to make sure you are not making a bad one!
- Start from black and white. Make sure your design works in black and white before you start experimenting with colour.
- Know your audience. Find out as much as you can, about your target audience – if your product is aimed at teenagers, you will have to research current trends and find out what is popular right now, including colours. You can take inspiration from fashion magazines, tv shows, popular apps, even toys.
- Read about colour psychology. Certain colours have been proven to have an effect on our minds, that we might not even realise. For example, we connect the colour blue with feelings of calmness, peace and trust, while the colour red is exciting and daring. Think about what you want your label to say, then find the right colours to help you convey that message.
- Aim for legibility. Avoid clashing colours or colours that are too similar – that will make it harder to read. After all, the labels main goal is to inform. Avoid using too many colours.
- Go for simplicity if you can. The easiest way to achieve harmony is to use a monochromatic colour scheme. That way you are less likely to overuse certain colours or create a distraction. Use neutral colours like white or grey to balance your design.
- Visit colour scheme websites like Colorhunt or Adobe Color to search for specific combinations. You can test them and adjust according to your requirements. It’s a good starting point if you’re struggling.
Those 6 simple steps should help you achieve better design and more sophisticated final result. If you are in doubt or need some advice you can always talk to our design team. Give us a call on 01978 664544 or you can email us at sales@etiquette.co.uk
The rest of the articles in the School of Labelling: