When you’re producing one of Britain’s most distinctive cheeses, the printed labels need to carry the same level of craftsmanship as the product inside.
We are proud to manufacture labels for Belton Farm’s Red Fox – an award-winning Red Leicester, traditionally made in Shropshire and matured for depth, character, and that signature unexpected crunch.
A modern take on a British classic
Belton Farm are one of the UK’s most respected cheesemakers. Based in the rolling Shropshire countryside, they have been crafting cheese for over a century, blending traditional methods with modern innovation.
While they continue to produce the British staples we all know and love, including Cheddar and Cheshire, they are also recognised for pushing boundaries. Red Fox is a perfect example: a bold, aged Red Leicester matured for around 16 months to develop a complex flavour and a uniquely crunchy texture.
Multi award-winning and instantly recognisable, it represents the evolution of British cheesemaking – rooted in heritage, but confidently modern.
The Importance of Packaging in Premium Dairy
For a cheese with this level of recognition, packaging is more than just identification, it’s brand storytelling.
The Red Fox label is bold, striking and beautifully designed. The strong red background, paired with the iconic fox silhouette and Belton Farm logo, immediately commands attention on shelf while reinforcing the product’s name and character.
Working with established food brands requires consistency, accuracy and material expertise. For Belton Farm Red Fox, the labels needed to perform reliably across production, packing, storage and retail conditions, combining excellent adhesion suitable for chilled environments with sharp, high-definition print reproduction to preserve brand impact. Achieving the distinctive Red Fox red demanded strong, consistent colour density, while durable materials were essential to ensure the finish and legibility remained intact throughout the product lifecycle. When a cheese is this recognisable, there is no room for variation, and colour consistency, clean finishing and precise cutting are absolutely critical.
Supporting British Food Heritage
Projects like this are always a pleasure to work on. We have been producing printed labels for Belton Farm for many years now and they represent everything strong about British food manufacturing: heritage, innovation, and uncompromising quality.
From the Shropshire countryside to supermarket shelves across the UK and beyond, Red Fox continues to build its reputation as a standout British cheese. We’re proud to support that journey with labels that reflect the same care, craft and attention to detail that goes into every wheel.
If you’re a food producer looking for high-performance labels that combine visual impact with technical reliability, we’d love to help.